Science museums have traditionally played a very large role in introducing an American (and European) public to ideas about the nature of science and technology, and how these might fit into society. They bring knowledge to a very broad public, especially providing exciting and informative outings for American families.  Their displays include a heady mixture of art, entertainment, and scientific information. However, museums are also terribly under-supported.  As a result, there are excellent opportunities to expand the usefulness and reach of museums in displaying basic science. Public understanding of science has fallen considerably below national need. Since universities contain the largest group of scholars, and museums know how to reach the broadest public, it seems natural for universities and museums to team up in doing a portion of this job.